Multi-Vendor Loyalty Programs: Influencing Customer Behavioral Loyalty?
نویسندگان
چکیده
منابع مشابه
Multi-Vendor Loyalty Programs: Influencing Customer Behavioral Loyalty?
Loyalty programs are a consolidated marketing instrument whose adoption in many sectors has not been associated with appropriate comprehension of either their management elements or their effects. The purpose of this research is to contribute to knowledge about the effect of loyalty programs on repeat purchase behavior. More specifically, it seeks to discover whether joining a program changes t...
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1TowsonUniversity 2University ofGeorgia Correspondence KyongseokKim,DepartmentofMassCommunicationandCommunicationStudies, Towson University, 8000YorkRoad, Towson,MD21252. Email: [email protected] Abstract Guided by the framework of self-determination theory (SDT), this study examined the effects of external rewards on undermining customers’ intrinsic motivation to engage in a retail loyal...
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In recent years, loyalty programs have been established allowing the creation of detailed consumer profiles by collecting and processing purchase information. Collecting this information, however, raises privacy concerns of customers. In this work, we provide the results of an empirical study which reveal that privacy concerns have an impact on the probability of participating in loyalty progra...
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Frequent flier plans (FFPs) -operated by almost all of the world’s major airlines -have become the most famous, and probably the most valuable, customer loyalty programs in the world. In addition, plans created on the FFP model are now offered by sellers in a number of other industries such as hotels, car rental agencies and credit cards. In this paper we present a theory of FFPs that models th...
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The purpose of the research is to find out the impact of economic recession on customer loyalty to banks in the UK. This aim has been reached using methods of statistical analysis and through investigation of primary and secondary data. The methods of analysis that were implemented in the research included regression and correlation analysis of variance as well as chi-square tests. The data has...
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ژورنال
عنوان ژورنال: Frontiers in Psychology
سال: 2016
ISSN: 1664-1078
DOI: 10.3389/fpsyg.2016.00204